Gamification: The act of Gamifying Something. ;)

July 19, 2010

Looks like the word 'gamify' and 'gamification' is starting to become a buzzword in the tech press.  Cool!  Xconomy actually recently did an interview about gamification with the EVO Media Group's CEO and creator, Geoffrey Nuval.

Here's the link to the whole article:  Geoff Nuval talks about the New DevHub, Adding Fun to Business, and the Future of Gamification

Here's a snippet of the article...

Xconomy: What’s the history of your involvement with the Web gamification trend?

Geoff Nuval: DevHub, the EVO Media Group’s flagship product, is one of the first products on the Internet to completely undergo the full gamification process. Remember, a few months ago it was purely a website builder. Now it is a rewarding, social, fun website-building game with characters called Devatars running the show!

In essence, DevHub is our proof point in the gamification movement that a well thought-out integration of game mechanics and great creative can really increase engagement and virality—within the first 5 days since our gamified launch we’ve already seen a 9x increase in site building activity.  That means the average new user now on DevHub is creating a full fledged site! That’s insane when you compare that to the millions of underdeveloped sites and blogs you see on regular site creation systems.