Just checked email and looks like FaceBook Seattle is having a party to celebrate the recent opening of their offices up here.
Price of Admission: solving this puzzle.
What did they just pull? They created a competitive system in which people with certain skills can be rewarded for completing certain tasks.
What? They gamified their party invitations.
What is it really? A way for them to recruit for their Seattle office.
Note: Genius. +10,000 xp
Wait, what kind of party is it going to be like?
;) welcome to Seattle, FaceBook.