FaceBook Seattle Gamifies its Party Invitations

Just checked email and looks like FaceBook Seattle is having a party to celebrate the recent opening of their offices up here. 

Price of Admission: solving this puzzle.

Link to the rest here. 

What did they just pull?  They created a competitive system in which people with certain skills can be rewarded for completing certain tasks. 

What? They gamified their party invitations.  

What is it really? A way for them to recruit for their Seattle office.

Note: Genius. +10,000 xp

Wait, what kind of party is it going to be like?  

;) welcome to Seattle, FaceBook.